Coles Queensland to sell two small iceberg lettuces for $6.50 amid soaring cost-of-living prices

Fury erupts over expensive iceberg lettuce – but Coles supermarkets in one state are selling two for $6.50

Coles supermarkets are now selling two iceberg lettuces for $6.50 in a bid to save precious crops from going to waste. 

Shoppers will be able to purchase two smaller lettuces for the somewhat reduced price after the popular salad item shot to as much as $12 at other retailers.

Lettuce crops have been damaged by recent flooding events in Queensland and NSW as well as a brutal cold snap that has gripped the eastern states for weeks. 

In a bid to improve supply of the leafy vegetable Coles will offer their customers in southeast Queensland two small iceberg lettuces for $6.50 – the price they would normally pay for one at the supermarket. 

In a bid to improve supply of the leafy vegetable Coles will offer customers two small iceberg lettuces for $6.50 – the price they would normally pay for one

Shoppers will be able to purchase two smaller lettuces for the somewhat reduced price after the popular salad item shot to as much as $12 at other retailers (pictured, Coles shoppers)

Shoppers will be able to purchase two smaller lettuces for the somewhat reduced price after the popular salad item shot to as much as $12 at other retailers (pictured, Coles shoppers)

While the lettuces aren’t fully grown due to the brutal cold conditions shoppers have been reassured the twin-packs are ‘delicious and in fantastic condition’. 

The Lockyer Valley in Queensland’s southeast flooded in May for the second time in just two months, drastically affecting a slew of winter crops.

Coles general manager of produce Craig Taylor said the supermarket giant would do everything it could to help farmers bounce back. 

‘A two pack will offer value to our customers with a price in line with a single full size iceberg lettuce, and it will help our growers make the most of their crops while giving our customers more supply,’ he said. 

Recent flood events have left farmers lacking vital top soil needed for crop yields, with a large chunk of Australia’s winter crops grown in the Lockyer Valley. 

Producer Matt Hood from Rugby Farm grows iceberg lettuces in the area and said the local initiative will ensure the albeit smaller lettuces won’t go to waste.

Producer Matt Hood (pictured) from Rugby Farm grows iceberg lettuces in the Lockyer Valley and said the local initiative will ensure the smaller lettuces won't go to waste

Producer Matt Hood (pictured) from Rugby Farm grows iceberg lettuces in the Lockyer Valley and said the local initiative will ensure the smaller lettuces won’t go to waste

Recent flood events mean farmers are lacking vital top soil needed for crop yields, with a large chunk of Australia's winter crops grown in the Lockyer Valley (pictured, empty shelves)

Recent flood events mean farmers are lacking vital top soil needed for crop yields, with a large chunk of Australia’s winter crops grown in the Lockyer Valley (pictured, empty shelves)

‘We’ve had devastating floods earlier this year, ongoing heavy rainfall, recent cold weather and lower levels of sunlight and that means we’ve struggled to get our lettuces to grow to a big enough size that customers would expect,’ he said. 

‘We are so pleased to work with Coles to produce a product that will still be delicious and fresh. The current iceberg lettuces in the fields are small, however the hearts are still crisp and great for eating, which is why we are doubling up to give customers two instead of one.’

The soft-plastic packaging that the lettuces are packed in can be recycled in REDCycle bins located at Coles supermarkets. 

AUSVEG, the lobby group for growers, said the floods combined with high petrol and fertiliser prices would see prices for produce remain high for the rest of the year. 

Iceberg lettuces are selling for as much as $12 in some stores after crops were damaged by recent flooding events in NSW and Queensland

Iceberg lettuces are selling for as much as $12 in some stores after crops were damaged by recent flooding events in NSW and Queensland

AUSVEG said the floods combined with high petrol and fertiliser prices would see prices for produce remain high for the rest of the year (pictured, floods in Queensland in late February)

AUSVEG said the floods combined with high petrol and fertiliser prices would see prices for produce remain high for the rest of the year (pictured, floods in Queensland in late February)

‘It might take some weeks and months for supply to resume to levels that we would normally see for this time of year,’ spokesman Shaun Lindhe told Daily Mail Australia.

‘When you compound that with supply issues from the Queensland floods, you see the results of it at the supermarket.’

The iceberg lettuce shortage has caused major brands like KFC, Subway and Oporto to swap the salad staple for cabbage ‘blends’ in wraps and burgers. 

Even before the second Lockyer Valley floods in May, vegetable prices in the year to March surged by 6.6 per cent.

That was even more elevated than the overall headline inflation rate of 5.1 per cent – itself the highest since 2001.

Inflation is now set to worsen, meaning even higher prices for fruit and vegetables in coming months in bad news for Aussie households already feeling the pinch. 

Read more at DailyMail.co.uk

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