Mail Metro Media named best in major advertising survey

Mail Metro Media beat ITV, Facebook, Google and Mirror publisher Reach to be named best media owner to work with: 84% of advertisers said they had a ‘good experience’, survey reveals

Mail Metro Media has been named by advertising agencies as the best media owner to work with in a major industry survey released today.

The advertising home of dmg media – representing publications including MailOnline, the Daily Mail, The Mail on Sunday, Metro, Metro.co.uk, i newspaper and inews.co.uk – beat rivals including ITV, Facebook, Google and Mirror publisher Reach to win the coveted accolade.

The IPA Digital Media Owners Autumn 2021 Survey found 84% of ad agency staff agreed that the overall experience of working with Mail Metro Media was a good one, gaining it the top spot. In second place was ad manager Teads followed by data firm Captify and then Pinterest.

The IPA Digital Media Owners Autumn 2021 Survey found 84.4% of ad agency staff agreed that the overall experience of working with Mail Metro Media was a good one

Publications covered by Mail Metro Media – which now also include New Scientist and the Telegraph print products – reach an incredible one in five UK adults every day.

Many of the world’s top brands use its services to reach millions of highly engaged readers every day.

Figures show MailOnline is the top online news brand for engagement, with readers spending an average of over an hour per month scrolling the website and app, generating over 1.9billion monthly page views.

Earlier this month, Mail Metro Media introduced industry-leading new research, Centre for Attention, at its live commercial showcase event, Upfront & Centre at The Vinyl Factory in Soho.

Joining forces with Lumen to undertake a major online study, Centre for Attention examines factors such as brand recall, purchase intent and attention levels in premium and standard digital advertising formats.

Many of the world’s top brands use Mail Metro Media's services to reach millions of highly engaged readers every day

Many of the world’s top brands use Mail Metro Media’s services to reach millions of highly engaged readers every day

More than 2500 MailOnline readers were surveyed using accurate eye tracking software to analyse the difference between formats on both mobile and desktop to show how effective digital can be for brand advertising and attracting mass online audiences.

Centre for Attention produces significant results showing premium online adverts on MailOnline can produce almost seven times more attention compared to standard digital formats. 

Several other factors such as consideration and brand recall are also significantly higher.

Mail Metro Media now also offers clients bespoke and creative focused attention studies, providing them with tools to understand their creative outputs and how to drive more attention to their brands.

Read more at DailyMail.co.uk

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