Maltesers are now the latest victims of the curse of shrinkflation.
Sharing packs are now seven chocolates lighter, in a trend which sees manufacturers reduce sizes while keeping prices the same. The tactic has been used on everything from teabags to toilet rolls.
The packs have shrunk from 189g to 175g – a fall of 7.5 per cent, or seven chocolates – but still cost £2 in most supermarkets.
A spokesman for brand owner Mars Wrigley said: ‘We have been absorbing the rising costs of raw materials and operations for some time, but the growing pressures we are facing mean that more needs to be done.
Maltesers packs have shrunk from 189g to 175g – a fall of 7.5 per cent, or seven chocolates – but still cost £2 in most supermarkets (Pictured: A regular packet of Maltesers)
‘Reducing the size of our products is not a decision we take lightly, but we’re confident that our chocolate brands still offer our customers and consumers the best possible value for money without compromising on quality or taste.’
Last month, the company reduced its Twix bars by 15 per cent, to just a third of its original size.
Meanwhile Cadburys slashed the size of Dairy Milk bars by 10 per cent in March. A spokesman for its owner Mondelez said: ‘Our products are much more expensive to make.’
He added: ‘We’re facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs – whether it’s ingredients, energy or packaging – and rising inflation.’
Shrinkflation has become so rife that the Office for National Statistics is carrying out surveys on products in order to ensure that official inflation statistics give an accurate picture of increases in the cost of living.