Yellow Tail to sell off a massive 35 vineyards in some of Australia best wine regions 

Popular wine brand Yellow Tail to sell off a massive 35 vineyards in some of Australia best wine regions

A massive proportion of Australia’s wine production is up for grabs as the owner of Yellow Tail prepares to sell off 35 vineyards.

Casella Family Brands owns popular wines Yellow Tail, Peter Lehmann, Wines, Brand’s Laira, and Morris of Rutherglen.

Managing director John Casella said his wine empire needed a change of direction and announced the company would sell 7,258 hectares worth of vineyards across NSW and Victoria.

Casella Family Brands managing director John Casella has decided his wine empire will sell 7258 hectares worth of famous vineyards across 35 properties in NSW and Victoria

The well-known vineyards are in some of Australia’s best wine regions including Barossa Valley, Clare Valley, Langhorne and Currency Creek, Limestone Coast, and the Riverina.

The new owners of the vineyards will also gain a long-term contract to supply the established brands’ wine, water titles, established plants, and equipment.

However, not all of the company’s vineyards are up for grabs, with Mr Casella holding his treasured plots in Griffith, NSW, and other key regions close by.

Casella Family Brands is the proud owner of major wine brands Yellow Tail, Peter Lehmann Wines, Brand's Laira, and Morris of Rutherglen

Casella Family Brands is the proud owner of major wine brands Yellow Tail, Peter Lehmann Wines, Brand’s Laira, and Morris of Rutherglen

‘The company will continue to source from grape-growers across NSW and South Australia, and the intended sale will not impact these longstanding relationships or contractual agreements in place,’ the Casella family said in a statement. 

‘A long-term sale agreement will ensure Casella retains the wine grapes from these vineyards to ensure ongoing supply for its established brands.

‘Some Casella-owned vineyards located in the Riverina and Barossa are not included.’

Mr Casella said his business was thriving but he wanted to focus on strengthening his company’s image.

The properties are based in some of Australia's best wine regions including Barossa Valley, Clare Valley, Langhorne and Currency Creek, Limestone Coast, and the Riverina

The properties are based in some of Australia’s best wine regions including Barossa Valley, Clare Valley, Langhorne and Currency Creek, Limestone Coast, and the Riverina

‘The company is in a sound financial position, having recently experienced global record sales for Yellow Tail during the Covid pandemic,’ he said.

‘While demand has stabilised, we are forecasting future growth due to ongoing investment in our brands supported by a strategic innovation pipeline.

‘The intended strategic partnership will allow us to focus on strengthening our brands globally, and therefore deliver positive outcomes for the Australian wine industry.’

Yellow Tail has enjoyed success in the US while other Australian wine brands struggled since heavy tariffs hampered a $1 billion export market in China.

Yellow Tail is one of Australia's most recognisable wines and has enjoyed success in the United States while other Australian wines struggle with heavy Chinese tariffs

Yellow Tail is one of Australia’s most recognisable wines and has enjoyed success in the United States while other Australian wines struggle with heavy Chinese tariffs

Yellow Tail became one of Australia’s most recognisable wines with a colourful wallaby pictured on the front of each bottle. 

Mr Casella took over the wine empire in 1994 from his Sicilian migrant parents Filippo and Maria Casella, who founded the company in 1969.

Just three months ago, Mr Casella bought out Coca Cola Europacific Partners from a shared venture in the Australian Beer Co business.

Read more at DailyMail.co.uk

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