Hailey Bieber shows off her toned abs in a crop top as she models Levi’s 501 jeans

Hailey Bieber looked her very best this week in a new Live In Levi’s ad campaign for Levi’s.

The wife of Justin Bieber wore a white cropped tank top that she paired with an old, very worn-in pair of Levi’s 501 jeans, which she has been a fan of for years.

‘A Levi’s 501 Jeans lover since her teens, Hailey used to raid her dad’s closet for denim she could make her own—like rocking them with a shoelace around the waist to get the perfect fit,’ it said in a Levi’s Instagram caption.

Sitting pretty these days: Hailey Bieber looked her very best this week in a new Live In Levi’s ad campaign for Levi’s

Unbuttoned: The wife of Justin Bieber wore a white cropped tank top that she paired with an old, very worn-in pair of Levi's 501 jeans, which she has been a fan of for years

Unbuttoned: The wife of Justin Bieber wore a white cropped tank top that she paired with an old, very worn-in pair of Levi’s 501 jeans, which she has been a fan of for years

Her father is actor Stephen Baldwin who is the brother of Alec Baldwin.

Another caption said, ‘Bieber has graced multiple Vogue magazine covers and been the face of many notable campaigns, but this model, entrepreneur and prolific YouTuber had different career aspirations growing up: “I wanted to be a professional ballet dancer when I was little.”’

And she is also quoted in another post: ‘I was inspired to start my YouTube channel because I felt like people didn’t really know me. I felt like it really gave people a look into who I am as a person, instead of the idea of who they think I am in their mind.’

A post from Tuesday she can be seen with her chin turned over her shoulder as she shows off her backside in the jeans.

Dad inspired her: 'A Levi’s 501 Jeans lover since her teens, Hailey used to raid her dad’s closet for denim she could make her own—like rocking them with a shoelace around the waist to get the perfect fit,' it said in a Levi's Instagram caption

Dad inspired her: ‘A Levi’s 501 Jeans lover since her teens, Hailey used to raid her dad’s closet for denim she could make her own—like rocking them with a shoelace around the waist to get the perfect fit,’ it said in a Levi’s Instagram caption

Dancer dreams: Another caption said, 'Bieber has graced multiple Vogue magazine covers and been the face of many notable campaigns, but this model, entrepreneur and prolific YouTuber had different career aspirations growing up: “I wanted to be a professional ballet dancer when I was little”'

Dancer dreams: Another caption said, ‘Bieber has graced multiple Vogue magazine covers and been the face of many notable campaigns, but this model, entrepreneur and prolific YouTuber had different career aspirations growing up: “I wanted to be a professional ballet dancer when I was little”’

‘Levi’s® SecondHand 501® Collection. Shop today,’ was all the caption said.

In 2019 she became the face of Levi’s 501s.

The former ballet dancer is seen wearing Levi’s iconic styles, including the original 501, the 501 skinny and 501 shorts, that have been customized with the star’s name in neon.

And Hailey has revealed that the collaboration was an obvious choice because she stole her first pair of Levi’s jeans from her dad, Stephen Baldwin, and she still wears them ‘today’.

YouTuber: And she is also quoted in another post: 'I was inspired to start my YouTube channel because I felt like people didn’t really know me. I felt like it really gave people a look into who I am as a person, instead of the idea of who they think I am in their mind'

YouTuber: And she is also quoted in another post: ‘I was inspired to start my YouTube channel because I felt like people didn’t really know me. I felt like it really gave people a look into who I am as a person, instead of the idea of who they think I am in their mind’

She loves the brand: In 2019 she became the face of Levi's 501s. The former ballet dancer is seen wearing Levi's iconic styles, including the original 501, the 501 skinny and 501 shorts, that have been customized with the star's name in neon

She loves the brand: In 2019 she became the face of Levi’s 501s. The former ballet dancer is seen wearing Levi’s iconic styles, including the original 501, the 501 skinny and 501 shorts, that have been customized with the star’s name in neon

She loves the back pockets: Here she can be seen sliding her hand into a pocket

She loves the back pockets: Here she can be seen sliding her hand into a pocket

As sultry as it gets: She wore her brunette hair down and had on rust-colored lipstick

As sultry as it gets: She wore her brunette hair down and had on rust-colored lipstick

Bieber said: ‘I’ve been wearing 501 cutoffs since I can remember. They make me feel like me. I still wear them today.’

The campaign marks the date when the original riveted blue jeans were patented 146 years ago.

And the brand has revealed that they were happy to have an ‘authentic fan’ feature in their ad.

So many looks: Here she had on a teeny top with her Levi's shorts and no belt

So many looks: Here she had on a teeny top with her Levi’s shorts and no belt

The ad makes a point: The slogan read, 'Live in Levi's' with the signature red tag

The ad makes a point: The slogan read, ‘Live in Levi’s’ with the signature red tag

Chief marketing officer of Levi Strauss and Co, Jennifer Sey told WWD: ‘Hailey has been wearing our icons, Levi’s 501s and 501 shorts and trucker jackets, without us having to ask her to. 

‘She’s a real authentic fan. It never felt right before but we love Hailey’s energy and optimism. 

‘It felt like the right time to associate a face with 501.’

The blonde beauty has previously admitted that she ‘really loves clothes’ and takes inspiration from the designers and creative directors she works with when modelling.

She said: ‘I’ve gotten to work with so many people and get a feel for other people’s tastes and see their style. 

Good choice: Hailey joined the American denim label's campaign in 2019

Good choice: Hailey joined the American denim label’s campaign in 2019

‘I’m so inspired by clothes and fashion. I really love clothes, so I pay really close attention to what designers and creative directors do in terms of cuts and fits.

‘I’m big on the way things look and fit on me.’

Hailey married Justin in the summer of 2018

Hailey married Justin in the summer of 2018

Hailey married Justin in the summer of 2018 in New York City and they have since posed for the cover of Vogue together and moved into a big home in Beverly Hills. 

But the union seems to be fine.

Justin gushed about his wife to Vogue: ‘I’m the emotionally unstable one,’ he began.

‘I struggle with finding peace. I just feel like I care so much and I want things to be so good and I want people to like me. Hailey’s very logical and structured, which I need. 

‘I’ve always wanted security—with my dad being gone sometimes when I was a kid, with being on the road. With the lifestyle I live, everything is so uncertain. I need one thing that’s certain. And that is my baby boo.’      

Read more at DailyMail.co.uk

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