Nick Knowles addresses THAT axing conflict from DIY SOS and confirms it is ‘sorted now’

Nick Knowles, 59, has finally spoken out over his absence from DIY SOS after a conflict with the BBC over a cereal campaign.

The presenter was dropped from a special of the show after starring in an advert for Shreddies, going against the broadcaster’s guidelines.

Talking on the situation during an appearance on This Morning on Friday, Nick described the absence as a ‘misunderstanding’, before assuring that it is ‘sorted now’.

Addressing it: Nick Knowles has addressed the axing conflict from DIY SOS and confirmed it is ‘sorted now’

When quizzed by Alison Hammond and Dermot O’Leary on the daytime show, Nick replied: ‘It was a bit odd but I knew that it was only for the one show.

‘It was basically a misunderstanding – we sorted it all out – but it meant that I couldn’t do that one show. 

‘Giving his stand-in, Rhod Gilbert, the seal of approval, Nick continued: ‘But then Rhod came in and Rhod is such a lovely lad and he got emotionally involved with the whole story so I thought he did a great job.’

Awkward: The presenter was dropped from a special of the show after starring in an advert for the Shreddies, going against the broadcaster's guidelines (pictured on DIY SOS)

Awkward: The presenter was dropped from a special of the show after starring in an advert for the Shreddies, going against the broadcaster’s guidelines (pictured on DIY SOS)

Clearing it up: Talking on the situation during an appearance on This Morning on Friday, Nick described the absence as a 'misunderstanding', before assuring that it is 'sorted now'

Clearing it up: Talking on the situation during an appearance on This Morning on Friday, Nick described the absence as a ‘misunderstanding’, before assuring that it is ‘sorted now’

Nick moved on swiftly from the topic, as he went on to explain what filming was like during Covid-19.

The axing came after 23 years on the show, as Nick missed out on the Children in Need special of DIY SOS.

Despite playing the absence off as a ‘misunderstanding’, the presenter has previously admitted that he ‘regrets’ doing the ad campaign.

Back on screens:Nick played a jobbing builder in the advert - a move said to go against the BBC's ban on TV talent trading-off their on-screen personas

Back on screens:Nick played a jobbing builder in the advert – a move said to go against the BBC’s ban on TV talent trading-off their on-screen personas

One show: 'It was basically a misunderstanding - we sorted it all out - but it meant that I couldn't do that one show,' he explained

One show: ‘It was basically a misunderstanding – we sorted it all out – but it meant that I couldn’t do that one show,’ he explained

Nick played a jobbing builder in the advert – a move said to go against the BBC’s ban on TV talent trading-off their on-screen personas.

He told The Sun of his decision to star in the ad: ‘You know, you’ve gotta earn and there was a period during the pandemic where shows just weren’t being made. That work wasn’t there and I’ve got to provide for my family and an opportunity came up.

‘Obviously what I regret is the confusion that arose around it. I certainly would not have chosen to have upset the BBC or upset the programme in any way.’ 

Rules: Speaking about the incident, Nick admitted that while he regrets the 'confusion' he caused with the ad, he took the job to make money during the pandemic (pictured on DIY SOS)

Rules: Speaking about the incident, Nick admitted that while he regrets the ‘confusion’ he caused with the ad, he took the job to make money during the pandemic (pictured on DIY SOS)

BBC policy that Nick Knowles was suspected of falling foul of 

References to BBC Content in Advertisements

15.3.40: Advertisements or promotions involving talent should not imitate, suggest a reference or connection to or ‘pass off’ BBC content, for example, by replicating any editorial elements of a programme, such as characters, logos, titles, channel names or music or graphics associated with the programme, or by using or directly imitating sets or key venues, catchphrases or format points from the content.

Advertisements should not replicate or ‘pass off’ the role the talent plays in the programme. There should not be use of more than one member of BBC talent from the same programme in any advertisement for a non-BBC-related product. It is unlikely to be acceptable for several members of talent from different BBC programmes to appear in the same advertisement.

The advertisement should not bring the BBC into disrepute. 

Nick added that DIY SOS is ‘more important that just a job for me. I live and breathe it and have done for 23 years. It’s really, really important to me. ‘I’m just glad we were all able to sit down and work a way through it.’

The BBC star confirmed in May 2021 that he wouldn’t be sacked from DIY SOS over the ad with the corporation making a U-turn on their stance.

Nick told The Sun: ‘I have always said that DIY SOS is more than just a presenting job for me, it’s part of me.

‘It has my heart and working for the BBC for over 22 years is something I have never taken for granted.

‘I will continue filming new episodes of DIY SOS over the coming months and will be back on your screens with the purple shirts next year.’

Fans of the presenter, who once netted as much as £300,000 in one year from his BBC work, took to social media to defend the star at the time.

Popular: Knowles has hosted DIY SOS since 1999. The show, which is produced by the BBC, sees a team of builders and volunteers transform a person's home (Nick pictured with the DIY SOS team in 2008)

Popular: Knowles has hosted DIY SOS since 1999. The show, which is produced by the BBC, sees a team of builders and volunteers transform a person’s home (Nick pictured with the DIY SOS team in 2008) 

Some even branded the BBC as ‘inconsistent’ for coming down on Knowles while allowing Match of the Day host Gary Lineker to continue advertising Walkers crisps. 

One Twitter user said: ‘This is ridiculous. What’s the difference between Gary Lineker selling Walkers Crisps? Very inconsistent policy?’ 

‘I will continue filming new episodes of DIY SOS over the coming months and will be back on your screens with the purple shirts next year.’

Fans of the presenter, who once netted as much as £300,000 in one year from his BBC work, took to social media to defend the star at the time.

Some even branded the BBC as ‘inconsistent’ for coming down on Knowles while allowing Match of the Day host Gary Lineker to continue advertising Walkers crisps. 

One Twitter user said: ‘This is ridiculous. What’s the difference between Gary Lineker selling Walkers Crisps? Very inconsistent policy?’ 

Shreddies have not revealed how much Knowles was paid for the add, but one expert told MailOnline it could be in the region of £200,000.

Issues: Nick played a jobbing builder in the advert - a move said to go against the BBC's ban on TV talent trading-off their on-screen personas

Issues: Nick played a jobbing builder in the advert – a move said to go against the BBC’s ban on TV talent trading-off their on-screen personas

In the advert, Nick plays a builder who pours a bowl of the cereal into his hat, while calling himself ‘Nick get it done Knowles’. 

But the BBC has strict rules for on-screen stars when taking part in on-screen advertising, with one rule banning stars from imitating BBC products.

Under the heading ‘References to BBC Content in Advertisements’, it says: ‘Advertisements or promotions involving talent should not imitate, suggest a reference or connection to or ‘pass off’ BBC content, for example, by replicating any editorial elements of a programme, such as characters, logos, titles, channel names or music or graphics associated with the programme, or by using or directly imitating sets or key venues, catchphrases or format points from the content.’

It also adds: ‘The BBC does not seek to place unnecessary or unreasonable restrictions on talent, whether on-air talent or other production talent.

‘However, promotional activity, which includes commercial advertising and endorsements, must not risk damaging the integrity of the BBC content they are associated with, or risk damaging the BBC’s reputation generally. 

‘Nor should those activities undermine the personal reputation of the individual.

‘Promotional work must not suggest BBC endorsement, compromise the BBC’s values, bring the BBC into disrepute, or give the public reason to doubt the impartiality or integrity of BBC on-air talent.’

The BBC has not revealed the sticking point over Nick’s advert. 

Earning: Shreddies have not revealed how much Knowles was paid for the add, but one expert told MailOnline it could be in the region of £200,000

 Earning: Shreddies have not revealed how much Knowles was paid for the add, but one expert told MailOnline it could be in the region of £200,000

Read more at DailyMail.co.uk

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